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Tuesday, July 19

7:45am EDT

Conference Registration and Networking Breakfast
Tuesday July 19, 2022 7:45am - 8:30am EDT

8:30am EDT

Conference Begins and Chairperson’s Opening Remarks
avatar for Wendy Lund

Wendy Lund

SVP, and Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is a better and healthier every day for every woman. She is responsible for overseeing global communications and related advocacy to build corporate reputation, drive growth and help advance the health of women. Throughout... Read More →

Tuesday July 19, 2022 8:30am - 8:45am EDT

8:45am EDT

CEO Keynote Address: Corporate Communications and PR Through the Leadership Lens
  • Outline the strategic value of communication and the impact that communications teams have on the broader organization
  • Discover leadership perspective on where the role of the corporate communications is going and what they see as the next stage in the transformation of the role
  • Hear from leadership the expectations of the communications team in the post-covid world and ways to work with the executive team better

avatar for Jeremy Levin

Jeremy Levin

Ovid Therapeutics, Inc.,, Chairman and CEO
Dr. Levin is the Chairman and CEO of Ovid Therapeutics, Inc., a public company developing novel medicines to treat rare diseases of the brain.Prior to Ovid, Dr. Levin served as President and CEO of Teva Pharmaceutical Industries Ltd., the world’s largest generics drug company. Previously... Read More →
avatar for Ron Cohen, M.D.

Ron Cohen, M.D.

President and CEO, Acorda Therapeutics, Inc.
Ron Cohen, M.D. is President, CEO and founder of Acorda Therapeutics, Inc., a public biotechnology company developing therapies for disorders of the nervous system, including Parkinson’s disease and migraine. Dr. Cohen previously was a principal in the startup and an officer of... Read More →

Tuesday July 19, 2022 8:45am - 9:30am EDT

9:30am EDT

Panel: The Evolution of the Corporate Communications Role
  • Discuss how the role of corporate communications has transformed and expanded over time and the additional responsibilities teams are tasked with
  • Review the role that communications teams play in internal and external-facing matters
  • Examine the new skill sets required for this role and what experience is desired when hiring new team members
  • Uncover the biggest challenges that keep these teams up at night

avatar for Sarah Spencer

Sarah Spencer

Vice President, Corporate Communications, Vor Bio
Sarah J. Spencer (she/her) Sarah Spencer is a communications professional with more than 25 years of experience in healthcare and life sciences. She currently is Vice President, Head, Corporate Communications at Vor Bio a clinical stage biotech company using cell and genome engineering... Read More →
avatar for Moyra Knight

Moyra Knight

Vice President, Commercial Communications, Astellas
Moyra Knight is Vice President of Commercial Communications at Astellas with accountability for on-market products across all regions worldwide. She is responsible for developing and leading communications strategies and reputation management to achieve Astellas' strategic business... Read More →
avatar for Sarah Alspach

Sarah Alspach

Chief Communications Officer, bluebird bio
Sarah Alspach is Chief Communications at bluebird bio, where she oversees corporate communications, investor relations, and patient advocacy.  As a member of bluebird’s executive team, Sarah’s focus is on building integrated and forward-looking communications strategies and driving... Read More →
avatar for Ken Inchausti

Ken Inchausti

Managing Director, Healthcare & Life Sciences, FTI Consulting
Ken Inchausti, is a senior corporate and reputation communicator with more than 25 years of healthcare public relations experience, spanning the pharmaceutical, hospital/health system, consulting and non-profit sectors.Most recently, he was Head, Investor Relations & Communications for Ocugen... Read More →
avatar for Maya Frutiger

Maya Frutiger

Vice President & Head of Corporate Communications, Sumitovant Biopharma
Maya is Vice President and Head of Corporate Communications at Sumitovant Biopharma. She leads engagement with all business-critical external stakeholders, overseeing strategy and operations of communications, investor relations, marketing, policy, and public relations across the... Read More →

Tuesday July 19, 2022 9:30am - 10:15am EDT

10:15am EDT

Media Relations in the New Age
In a Q&A with former Parents Magazine Editor in Chief Julia Edelstein, Finn Partners’ NY Media Lead Ariane Lovell will explore the evolving dynamics of health media relations in a pandemic age, including:
  • What reporters and outlets are looking for right now and how to break through the clutter
  • Effective methods for garnering placements and building relationships with reporters and outlets
  • Pitching the pitched: how to arm reporters with the information needed for them to “sell it in” to their editors

avatar for Ariane Lovell

Ariane Lovell

Partner, New York Health Media Lead, Finn Partners
Ariane Lovell is Partner, NY Health Media Lead at Finn Partners. She is an award-winning, passionate healthcare media relations expert with more than decade of experience in product communications, patient advocacy, consumer wellness and championing many of our nation’s pressing... Read More →
avatar for Julia Edelstein

Julia Edelstein

content strategist, editor, journalist, former Editor in Chief of Parents Magazine
Julia Edelstein is an award-winning health editor and journalist, who has directed health content strategy for some of the nation's largest women's brands, including Parents, Real Simple, Good Housekeeping, and Health. Most recently, she served as Editor in Chief of Parents, the largest... Read More →

Tuesday July 19, 2022 10:15am - 10:45am EDT

10:45am EDT

Networking Break
Tuesday July 19, 2022 10:45am - 11:15am EDT

11:15am EDT

Reaching People at the Intersection of Identity and Health
  • Discuss how considering intersectionality is critical to developing healthcare communications that build trust and move audiences to action
  • Examine how addressing the overlapping elements of identity that exist for everyone can improve communications to people that are often grouped based on race/ethnicity, sexual orientation or gender without consideration of the full range of their lived experiences
  • Review best practices for incorporating intersectionality into communications

avatar for Lori Adelman

Lori Adelman

Vice President, Influence and Engagement, Global Fund for Women
Lori Adelman [she/her/hers] is the Vice President, Influence and Engagement, at Global Fund for Women where she oversees strategic communications, partnerships and special initiatives. She is thrilled to be supporting the implementation of Global Fund for Women’s strategic plan... Read More →
avatar for Marc Meachem

Marc Meachem

Head, External Affairs North America, ViiV Healthcare
With more than two decades of experience in the pharmaceutical industry addressing health disparities experienced by people living with and impacted by HIV/AIDS, Marc has held leadership roles in various commercial development, marketing and communications roles. In addition, he advises... Read More →
avatar for Tenee Hawkins

Tenee Hawkins

Senior Vice President, Cultural Marketing, GCI Health
Tenee is Group Senior Vice President of Cultural Marketing at GCI Health. She has extensive experience working with healthcare, consumer and non-profit organizations developing programs with a focus on multicultural marketing. She ​has a proven track record leading a broad range... Read More →

Tuesday July 19, 2022 11:15am - 11:45am EDT

11:45am EDT

Panel: Building a Robust Communications Team for Growth
• Evaluate the structure of the current team, methods to measure the effectiveness of the function, and what growth opportunities might be available
• Identify the future roadmap for the organization and what skill sets and roles might be needed in the coming years that align with the mission and vision
• Discuss the decision to upskill current employees or work with outside agencies, and how to build new capabilities within the team

avatar for Susie Bunson Tappouni

Susie Bunson Tappouni

Vice President Corporate Affairs and Advocacy Relations, Amgen
Susie Tappouni is vice president, Corporate Affairs, for Global Commercial Operations (GCO) and Advocacy Relations for Amgen. Susie oversees the global and regional teams responsible for developing, implementing and maintaining communications and advocacy initiatives that are designed... Read More →
avatar for Jillian Griffin

Jillian Griffin

Head, U.S. Public Affairs, AbbVie
Jillian Griffin serves as Head of the U.S. Public Affairs organization that is responsible for internal and external communication strategies that advance the U.S. Commercial organization and corporate reputation. In addition to leading US PA, Jillian serves on the Corporate Responsibility... Read More →
avatar for Kathleen Joyce

Kathleen Joyce

Vice President of Corporate Affairs, Alkermes
Katie Joyce is the Vice President of Corporate Affairs for Alkermes, a biopharma company focused on developing treatments for people living with addiction, serious mental illness, and cancer. At Alkermes, Katie leads the team responsible for both internal and external product, R&D... Read More →
avatar for Amy Atwood

Amy Atwood

Vice President, U.S. Business Unit Communications, Takeda
Amy Atwood, Vice President of Communications for Takeda’s U.S. Business UnitAmy Atwood is a communications leader with more than 25 years of experience in all facets of corporate communications – as well as experience as a cancer patient and a caregiver. Amy recently joined Takeda’s... Read More →
avatar for Laura Hortas

Laura Hortas

Vice President, Commercial Communications, Corporate Affairs, BMS
Laura Hortas is a senior Corporate Affairs leader with over 25 years of experience working in Fortune 500 companies. Throughout her career, Laura has led communications to drive business transformation, M&A, new product launches, culture change, corporate branding and diversity and... Read More →

Tuesday July 19, 2022 11:45am - 12:30pm EDT

12:30pm EDT

Networking Lunch
Tuesday July 19, 2022 12:30pm - 1:30pm EDT

1:30pm EDT

Panel: Demystifying the ESG Hype
With a lack of clarity and no robust framework, organizations are left to figure out strategies to incorporate ESG into their regular operations. The increasing pressure from investors and shareholders has accelerated the efforts to develop a plan and implement ESG practices.
  • Summarize the importance and benefits of implementing ESG practices and how it can create an advantage amongst other biopharma organizations
  • Describe the journey that your organization took, what the goals were, and the process followed to enact ESG practices
  • Analyze different methods to measure and track ESG initiatives and how to benchmark with peers and other industries
  • Explain if ESG is tied to the CSR initiatives you have and how you report on these matters

avatar for Chris Barr

Chris Barr

Head US CSR & Philanthropic Partnerships, Takeda
Chris Barr drives the vision and oversees the execution of Takeda’s U.S. CSR and philanthropic program to position Takeda as a catalyst for change and corporate leader, through thoughtful and strategic community investments. Under his leadership, Takeda implemented a reimagined... Read More →
avatar for Laure E. Park

Laure E. Park

Senior Vice President, Investor Relations & Corporate Affairs, Endo Pharmaceuticals
Laure Park is the Senior Vice President, Investor Relations and Corporate Affairs at Endo International. In this role, Ms. Park is responsible for leading Endo’s Investor Relations and Corporate Affairs teams, including ESG, internal communications and engagement, as well as corporate... Read More →
avatar for Christine Riley Miller

Christine Riley Miller

Senior Director, Global Reputation & ESG Lead, BeiGene USA, Inc.
Christine Riley Miller is Senior Director, Reputation & ESG Lead at BeiGene, where she is responsible for advancing the company’s global environmental, social and governance (ESG) priorities. Before joining BeiGene, she was director of sustainability at Samsonite where she launched... Read More →
avatar for Kelley Dougherty

Kelley Dougherty

Vice President, Head of North America Communications & Brand, Teva Pharmaceuticals
Kelley is the Vice President, Head of Teva North America Corporate Affairs, Brand and ESG at Teva Pharmaceuticals. In this role, Kelley oversees all North America internal, external and advocacy Communications, ESG US-based strategy and programming and supports global media relations... Read More →

Tuesday July 19, 2022 1:30pm - 2:15pm EDT

2:15pm EDT

The Art and Science of Health Care Communications
The most impactful health care communications blend the best of both art and science to authentically engage the audiences who most need to hear them. Join us for a conversation around how these two disciplines are inextricably linked in today’s data-driven and increasingly digital health care ecosystem, and hear from leading medical, data, creative and communications experts about their experiences. We’ll explore the relationship between how data, visual art, creativity and storytelling can help educate and reach the right audiences at the right time and in the right place.

Presented by Real Chemistry

avatar for Amy Atwood

Amy Atwood

Vice President, U.S. Business Unit Communications, Takeda
Amy Atwood, Vice President of Communications for Takeda’s U.S. Business UnitAmy Atwood is a communications leader with more than 25 years of experience in all facets of corporate communications – as well as experience as a cancer patient and a caregiver. Amy recently joined Takeda’s... Read More →
avatar for Brandon Pletsch

Brandon Pletsch

Managing Director, 21GRAMS Rad Science
For 20 years, Brandon has been producing scientific visualizations, educational and experiential media for the biopharmaceutical industry. Throughout his career, he has received both national ​and international recognition for scientific storytelling, animation, and interactive... Read More →
avatar for Laura Hortas

Laura Hortas

Vice President, Commercial Communications, Corporate Affairs, BMS
Laura Hortas is a senior Corporate Affairs leader with over 25 years of experience working in Fortune 500 companies. Throughout her career, Laura has led communications to drive business transformation, M&A, new product launches, culture change, corporate branding and diversity and... Read More →
avatar for Jennifer Gottlieb

Jennifer Gottlieb

Global President and Chief Client Officer, Real Chemistry
Jennifer Gottlieb is the global president and chief client officer of Real Chemistry (previously W2O), a leading global health innovation company that uses real-world evidence, proprietary technologies and analytical insights to address the demands of our ever-evolving healthcare... Read More →

Tuesday July 19, 2022 2:15pm - 2:45pm EDT

2:45pm EDT

Networking Break
Tuesday July 19, 2022 2:45pm - 3:15pm EDT

3:15pm EDT

Panel: Digital First and Data Driven Communications Best Practices
  • Define what a digital-first launch looks like, and what data-driven communications entail
  • Demonstrate how micro/nano targeting on social media and using influencers can benefit the campaign and increase the reach
  • Utilize data and analytics to gain a better understanding of the impact of the launch and communications

avatar for Ashley Ryneska

Ashley Ryneska

Head of Global Digital Communications, Organon
Ashley Ryneska leads digital and social communications for Organon - directing strategy, content, creative and performance for corporate and brand teams. Ashley has served as a key architect of the global digital communications function and footprint for Organon, a leading women’s... Read More →
avatar for Sara Sanders

Sara Sanders

Associate Director, U.S. Public Affairs, Immunology, AbbVie
Sara Sanders serves as Associate Director of Public Affairs at AbbVie, responsible for internal and external communications strategies that are rooted in digital/social and advance the reputation of the Immunology portfolio. Sara has been with AbbVie for nearly four years holding... Read More →
avatar for Kathy Steinberg

Kathy Steinberg

Vice President, Harris Poll
Kathy Steinberg began her research career at Harris Interactive more than 15 years ago as a Research Assistant for the Public Relations Research Practice. Today, Kathy serves as a Vice President for the Media and Communications Research Practice at The Harris Poll. She has experience... Read More →
avatar for Aditi Vogt

Aditi Vogt

Associate Director, Corporate and Digital Communications, Regeneron
Aditi Vogt joined Regeneron in 2017 as digital lead for the Corporate Communications team. Today she leads the Corporate Brand and Digital team who is responsible for the corporate brand, reputation campaigns and owned communications, external platforms and measurement strategy.Prior... Read More →
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Corporate Social and Digital Media, Mirati Therapeutics, Inc.
With more than 10 years of experience executing digital marketing campaigns for businesses inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing, and analytics to drive business results leading and building high-performance... Read More →

Tuesday July 19, 2022 3:15pm - 4:00pm EDT

4:00pm EDT

Panel: Combating Misinformation and Bias in Healthcare Communications
  • Break down the communicator’s role in driving media literacy and advocating for truth and transparency
  • Discover how to effectively identify and manage bias and misinformation
  • Examine how misinformation affects larger communities and the effects on healthcare stakeholders
  • Determine what it takes to get the facts out and how to combat these challenges

avatar for Michele Salomon

Michele Salomon

Vice President, Harris Poll
Endlessly curious, Michele has worked in research for over 25 years. She regularly consults with corporate, nonprofit, academic and government clients to provide a full range – qualitative and quantitative – of marketing research services across a range of topics.Michele's expertise... Read More →
avatar for Ellen Gerstein

Ellen Gerstein

Senior Director, Content & Employee Engagement, Pfizer
Ellen Gerstein is Senior Director, Head of Digital Communications at Pfizer, where she leads a team of dedicated and ever-curious content marketers who are revolutionizing the way pharmaceutical companies stand for science and build trust with followers. Selected as Content Marketer... Read More →
avatar for Rose Weldon

Rose Weldon

Vice President and Head of Communications, Cullinan Oncology
Rose Weldon is Vice President of Communications at Cullinan Oncology. A veteran communications leader, Rose has had wide range of experiences across scientific communications, reputation building, channel strategy, media engagement, issues management, and senior leader thought leadership... Read More →
avatar for Stephanie Fagan

Stephanie Fagan

President, and Lecturer, Pillar Communications and Boston University College of Communication
Stephanie Fagan is the principal of Pillar Communications, a consultancy specializing in establishing communication as an integral part of an organization’s strategy and success. She believes that communication is the architect that guides, supports, and strengthens the way an organization... Read More →

Tuesday July 19, 2022 4:00pm - 4:45pm EDT

4:45pm EDT

Panel: Preparing for Today’s Trends and Tomorrow’s Innovations
  • Break down the latest trends within the communications role and share predictions for upcoming innovations and practices that will be the focus in the future
  • Evaluate how these trends will affect the role and necessary skill sets going forward, and the decision to upskill employees or outsource and use an agency
  • Develop a plan for when communications teams are tasked with more responsibility, higher expectations, and resources that do not increase at the same rate and how to prioritize projects

avatar for Emily Collins

Emily Collins

Executive Director, Head of External Communications, BeiGene
Emily leads external affairs and communications globally (ex-China) at BeiGene. In this role, she is responsible for driving external engagement strategy and leads a team responsible for corporate, business, scientific, data and commercial communications, executive visibility and... Read More →
avatar for Susan Neath Francis

Susan Neath Francis

Senior Director, Worldwide & US Cardiovascular Communications, Bristol Myers Squibb
Susan Neath Francis has more than 20 years of experience in healthcare communications, most recently responsible for leading communications for Bristol Myers Squibb’s cardiovascular portfolio of products.  Prior to this role, Susan was the Director of R&D Communications where she... Read More →
avatar for Gwen Fisher

Gwen Fisher

Managing Director, FisherTrent Communications
Gwen Fisher, is a business communications leader with more than 25 years' experience, including 20-plus years in the biotech/pharmaceutical industry. She is well experienced in core aspects of communications/public relations, including in corporate affairs, media relations, social... Read More →
avatar for Olga Fleming

Olga Fleming

Global President of MMC and RXMOSAIC, Marina Maher Communications
Olga Fleming is an accomplished global communications professional with nearly three decades of experience directing campaigns for several of the world's leading pharmaceutical and biotechnology companies, including Amgen, Bayer, Janssen, Merck, Novartis, and Pfizer. Olga's expertise... Read More →

Tuesday July 19, 2022 4:45pm - 5:30pm EDT

5:30pm EDT

Networking Reception
Tuesday July 19, 2022 5:30pm - 6:30pm EDT
Wednesday, July 20

8:00am EDT

Networking Breakfast
Wednesday July 20, 2022 8:00am - 9:00am EDT

9:00am EDT

Day Two Kick Off Remarks
avatar for Wendy Lund

Wendy Lund

SVP, and Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, whose vision is a better and healthier every day for every woman. She is responsible for overseeing global communications and related advocacy to build corporate reputation, drive growth and help advance the health of women. Throughout... Read More →

Wednesday July 20, 2022 9:00am - 9:15am EDT

9:15am EDT

Keynote: Outside Pharma/Biotech Address: What can Pharma Learn from Outside Industries?
  • Recognize what pharma can learn from inclusive diversity & equity strategies in other industries
  • Develop a business case for investing in inclusive diversity & equity and how pharma can apply best practices to achieve favorable outcomes
  • Identify strategies that can be adapted from other industries and applied to pharma and biotech

avatar for Eloiza T.B. Domingo

Eloiza T.B. Domingo

Vice President HR and Chief Inclusive Diversity & Equity Officer, Allstate
Eloiza Domingo is the Vice President of Human Resources and Chief Inclusive Diversity & Equity Officer for The Allstate Corporation. She assumed this role in 2021 with responsibility for building on Allstate’s strong foundation and culture of Inclusive Diversity & Equity by shaping... Read More →

Wednesday July 20, 2022 9:15am - 9:45am EDT

9:45am EDT

Presentation: The Magic of Mentorship: Drive Career Growth, Build a Network, and Gain Valuable Insights
Throughout his career, Sri has been fortunate to have been mentored by some remarkable people including Harold Burson, Thad Huston, Vladimir Makatsaria, and Maya Martinez-Davis. Using rich examples and learnings from his personal mentor experiences, Sri underscores the benefits that one can gain by having a mentor and paying it forward.
  • Demonstrate why mentoring is critically important in shaping your career and what one can truly gain by being mentored
  • Describe the advantages that one can gain by having a mentor/mentee relationship and paying it forward by hearing real-world examples and learnings from previous mentors
  • Consider the benefits of becoming a mentor for the next generation of communicators and what lessons can be learned from them

avatar for Srikant Ramaswami, MS, JD

Srikant Ramaswami, MS, JD

VP, Head, U.S. Commercial Communications, GSK
Sri is currently the Vice President and Head of U.S. Pharmaceuticals Communications for GSK, based in Philadelphia. In this role, he leads teams responsible for oncology, respiratory, specialty and vaccines communication, employee engagement, as well as partnerships and the NC GlaxoSmithKline... Read More →

Wednesday July 20, 2022 9:45am - 10:15am EDT

10:15am EDT

Panel: Employee Engagement for the New Era
  • Compare traditional and innovative methods of engaging with employees and consider what works best for the new hybrid workforce
  • Identify ways to customize communications for employees rather than a one-size-fits-all approach and understand the most effective ways to listen to employees
  • Improve employee retention rates by tailoring all employee communications to be authentic, transparent and true to the company mission and values
  • Describe meaningful techniques to connect and bond with employees that are new to the organization or have never been in the office previously

avatar for Jessica Fine

Jessica Fine

AVP, Corporate Communications, Merck
Jessica Fine is Associate Vice President, Corporate Communications at Merck and Co, Inc.  In this role, she oversees and directly manages the development and implementation of corporate communications strategies and programs.  Prior to this role, Jessica led Global Human Health... Read More →
avatar for Yvonne Klemets Wright

Yvonne Klemets Wright

Corporate Communications Lead, Spark Therapeutics
Yvonne Klemets Wright is the Corporate Communications Lead at Philadelphia-based Spark Therapeutics where she shapes and executes broad communications and community engagement strategies that convey Spark’s brand promise as a leading gene therapy company.Yvonne has more than 20... Read More →
avatar for David Murdoch

David Murdoch

Vice President, Communications, Lyndra Therapeutics
David Murdoch is Vice President of Corporate Communications for Lyndra Therapeutics, a company pioneering long-acting oral therapies that could make taking daily pills a thing of the past. In this role he’s responsible for leading the company’s internal and external communications... Read More →
avatar for Geoff Curtis

Geoff Curtis

Executive Vice President, Corporate Affairs and Chief Communications Officer, Horizon Therapeutics
Geoff Curtis serves as executive vice president, corporate affairs and chief communications officer at Horizon Therapeutics. In this role, he oversees internal and external communications (brand, corporate and R&D), government affairs, patient advocacy and corporate social responsibility... Read More →

Wednesday July 20, 2022 10:15am - 11:00am EDT

11:00am EDT

Networking Break
Wednesday July 20, 2022 11:00am - 11:30am EDT

11:30am EDT

Pharma Reputation: Fighting the Fade with Purposeful Pivots
This data-driven session will look at the incredible evolution of Pharma reputation from well before COVID to present day – with a specific focus on:
  • Surge Specifics: Key ingredients that drove a “once in a generation” surge (beyond just developing COVID vaccines)
  • Fade Factors: Trends, in and out of industry control, contributing to some emerging pharma reputation fade
  • Purposeful Pivots: Specific pharma and marketplace trends for leveraging sustained goodwill and equity built

avatar for Rob Jekielek

Rob Jekielek

Managing Director, The Harris Poll
Rob is a globally recognized expert on data driven business, societal, technology, and health trends. He is regularly quoted and interviewed across leading business and industry media, including Harvard Business Review, WSJ, Financial Times, Forbes, New York Times, Wired, Stat News... Read More →

Wednesday July 20, 2022 11:30am - 12:00pm EDT

12:00pm EDT

Lessons from Beyond Pharma
How Earned Marketing Will Revolutionize DTC as Consumerization Disrupts Healthcare

avatar for Paul Dyer

Paul Dyer

CEO, Lippe Taylor
Paul Dyer is the CEO of Lippe Taylor, an iconic digital marketing and PR firm. An expert in the technique of timing transformative trends, Paul has played a central role in securing and directing more than $100 million of marketing consulting work at top companies throughout the past... Read More →

Wednesday July 20, 2022 12:00pm - 12:30pm EDT

12:30pm EDT

Networking Lunch
Wednesday July 20, 2022 12:30pm - 1:30pm EDT

1:30pm EDT

Presentation: Brand Purpose: How to Avoid “Purpose Washing”
As the immense focus on the brand purpose grows, organizations can easily get swept up into the tide of “Purpose Washing” and fail to really articulate their core purpose and mission.
  • Define what purpose washing is and how it can happen even with good intentions
  • Describe how to clearly articulate the purpose and mission internally as well as externally to consumers and shareholders
  • Establish some principles to follow and ways to avoid purpose washing

avatar for Anthony Farina

Anthony Farina

Chief Corporate Affairs & Communications Officer/Global Brand & Reputation Leader, CSL Behring
Anthony is globally recognized as an innovative and results-oriented strategic communications leader with an established record of developing and leading creative, high-performance global teams that deliver against business objectives. He has held a range of progressive leadership... Read More →

Wednesday July 20, 2022 1:30pm - 2:00pm EDT

2:00pm EDT

Panel: Diversity, Equity, and Inclusion: Going Beyond Checking the Box
  • Describe the steps that organizations can take to integrate the principles of DEI into their corporate culture
  • Consider the best formats to communicate this commitment and initiatives to the workforce in a hybrid environment
  • Establish inclusive hiring practices and ways to broaden the talent pipeline to increase diversity across the organization
  • Examine all internal and external communications and validate that it reflects the diversity of the organization and appropriate inclusion language

avatar for Johanna Jobin

Johanna Jobin

Global Head, Corporate Reputation & Responsibility, Corporate Affairs, Biogen
As Global Head of Biogen’s Corporate Reputation and Responsibility, Jobin oversees corporate branding, issues management and corporate responsibility strategy, programs and stakeholder engagement worldwide.Leading Biogen’s strategy and extensive reporting on environmental, social... Read More →
avatar for George Walker

George Walker

Chief Equity Officer, Planned Parenthood Federation of America
George Walker serves as the Chief Equity Officer for Planned Parenthood Federation of America. He oversees the implementation and stewardship of diversity, equity and inclusion for the organization and will lead the team that drives the work throughout the national office, and assists... Read More →
avatar for Roslyn Patterson

Roslyn Patterson

Vice President, Marketing & Communications, Ionis Pharmaceuticals
As a global marketing and communications executive with more than 30 years of experience, Roslyn has worked with start-ups to Fortune Global 500 companies, international communications agencies and integrated marketing consulting firms providing guidance across many industries including... Read More →
avatar for Amy Atwood

Amy Atwood

Vice President, U.S. Business Unit Communications, Takeda
Amy Atwood, Vice President of Communications for Takeda’s U.S. Business UnitAmy Atwood is a communications leader with more than 25 years of experience in all facets of corporate communications – as well as experience as a cancer patient and a caregiver. Amy recently joined Takeda’s... Read More →

Wednesday July 20, 2022 2:00pm - 2:45pm EDT

2:45pm EDT

Panel: Improving the Patient Experience with Patient Advocacy
  • Summarize the importance of capturing the patient voice and truly listening to the patient community
  • Assess ways to connect to patient groups and best practices for interacting with them and capturing their thoughts and opinions
  • Utilize research and patient feedback to create the patient journey and discover ways to communicate that to the necessary groups internally and externally

avatar for Jennifer Branstetter

Jennifer Branstetter

Director, Patient Advocacy and Public Affairs, BeiGene USA, Inc
Jennifer Branstetter is a seasoned strategist with 25 years of experience in utilizing strategic partnerships, grassroots advocacy and coordinated media campaigns to influence public policy and public opinion.As the Director of U.S. Patient Advocacy and Public Affairs for BeiGene... Read More →
avatar for Cara Mayfield

Cara Mayfield

Vice President, Patient Advocacy and Corporate Communications, Homology Medicines, Inc.
avatar for Tierney Saccavino-Payne

Tierney Saccavino-Payne

President, TSP Communications
Tierney Saccavino-Payne is President of TSP Communications. Until 2021, she was the Executive Vice President of Investor Relations and Corporate Affairs at Acorda Therapeutics, a biotechnology company developing therapies for people living with neurological diseases. Ms. Saccavino-Payne... Read More →

Wednesday July 20, 2022 2:45pm - 3:30pm EDT