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Tuesday, July 19 • 3:15pm - 4:00pm
Panel: Digital First and Data Driven Communications Best Practices

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  • Define what a digital-first launch looks like, and what data-driven communications entail
  • Demonstrate how micro/nano targeting on social media and using influencers can benefit the campaign and increase the reach
  • Utilize data and analytics to gain a better understanding of the impact of the launch and communications

Speakers
avatar for Ashley Ryneska

Ashley Ryneska

Head of Global Digital Communications, Organon
Ashley Ryneska leads digital and social communications for Organon - directing strategy, content, creative and performance for corporate and brand teams. Ashley has served as a key architect of the global digital communications function and footprint for Organon, a leading women’s... Read More →
avatar for Sara Sanders

Sara Sanders

Associate Director, U.S. Public Affairs, Immunology, AbbVie
Sara Sanders serves as Associate Director of Public Affairs at AbbVie, responsible for internal and external communications strategies that are rooted in digital/social and advance the reputation of the Immunology portfolio. Sara has been with AbbVie for nearly four years holding... Read More →
avatar for Kathy Steinberg

Kathy Steinberg

Vice President, Harris Poll
Kathy Steinberg began her research career at Harris Interactive more than 15 years ago as a Research Assistant for the Public Relations Research Practice. Today, Kathy serves as a Vice President for the Media and Communications Research Practice at The Harris Poll. She has experience... Read More →
avatar for Aditi Vogt

Aditi Vogt

Associate Director, Corporate and Digital Communications, Regeneron
Aditi Vogt joined Regeneron in 2017 as digital lead for the Corporate Communications team. Today she leads the Corporate Brand and Digital team who is responsible for the corporate brand, reputation campaigns and owned communications, external platforms and measurement strategy.Prior... Read More →
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Corporate Social and Digital Media, Mirati Therapeutics, Inc.
With more than 10 years of experience executing digital marketing campaigns for businesses inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing, and analytics to drive business results leading and building high-performance... Read More →


Tuesday July 19, 2022 3:15pm - 4:00pm EDT