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Tuesday, July 19 • 2:15pm - 2:45pm
The Art and Science of Health Care Communications

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The most impactful health care communications blend the best of both art and science to authentically engage the audiences who most need to hear them. Join us for a conversation around how these two disciplines are inextricably linked in today’s data-driven and increasingly digital health care ecosystem, and hear from leading medical, data, creative and communications experts about their experiences. We’ll explore the relationship between how data, visual art, creativity and storytelling can help educate and reach the right audiences at the right time and in the right place.

Presented by Real Chemistry

Speakers
avatar for Amy Atwood

Amy Atwood

Vice President, U.S. Business Unit Communications, Takeda
Amy Atwood, Vice President of Communications for Takeda’s U.S. Business UnitAmy Atwood is a communications leader with more than 25 years of experience in all facets of corporate communications – as well as experience as a cancer patient and a caregiver. Amy recently joined Takeda’s... Read More →
avatar for Brandon Pletsch

Brandon Pletsch

Managing Director, 21GRAMS Rad Science
For 20 years, Brandon has been producing scientific visualizations, educational and experiential media for the biopharmaceutical industry. Throughout his career, he has received both national ​and international recognition for scientific storytelling, animation, and interactive... Read More →
avatar for Laura Hortas

Laura Hortas

Vice President, Commercial Communications, Corporate Affairs, BMS
Laura Hortas is a senior Corporate Affairs leader with over 25 years of experience working in Fortune 500 companies. Throughout her career, Laura has led communications to drive business transformation, M&A, new product launches, culture change, corporate branding and diversity and... Read More →
avatar for Jennifer Gottlieb

Jennifer Gottlieb

Global President and Chief Client Officer, Real Chemistry
Jennifer Gottlieb is the global president and chief client officer of Real Chemistry (previously W2O), a leading global health innovation company that uses real-world evidence, proprietary technologies and analytical insights to address the demands of our ever-evolving healthcare... Read More →


Tuesday July 19, 2022 2:15pm - 2:45pm EDT