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Tuesday, July 19 • 11:15am - 11:45am
Reaching People at the Intersection of Identity and Health

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  • Discuss how considering intersectionality is critical to developing healthcare communications that build trust and move audiences to action
  • Examine how addressing the overlapping elements of identity that exist for everyone can improve communications to people that are often grouped based on race/ethnicity, sexual orientation or gender without consideration of the full range of their lived experiences
  • Review best practices for incorporating intersectionality into communications

avatar for Lori Adelman

Lori Adelman

Vice President, Influence and Engagement, Global Fund for Women
Lori Adelman [she/her/hers] is the Vice President, Influence and Engagement, at Global Fund for Women where she oversees strategic communications, partnerships and special initiatives. She is thrilled to be supporting the implementation of Global Fund for Women’s strategic plan... Read More →
avatar for Marc Meachem

Marc Meachem

Head, External Affairs North America, ViiV Healthcare
With more than two decades of experience in the pharmaceutical industry addressing health disparities experienced by people living with and impacted by HIV/AIDS, Marc has held leadership roles in various commercial development, marketing and communications roles. In addition, he advises... Read More →
avatar for Tenee Hawkins

Tenee Hawkins

Senior Vice President, Cultural Marketing, GCI Health
Tenee is Group Senior Vice President of Cultural Marketing at GCI Health. She has extensive experience working with healthcare, consumer and non-profit organizations developing programs with a focus on multicultural marketing. She ​has a proven track record leading a broad range... Read More →

Tuesday July 19, 2022 11:15am - 11:45am EDT